Home
» Subjects
» Business
» Specialized Sales, Merchandising and Marketing Operations

Specialized Sales, Merchandizing and Marketing Operations Online Program

Undergraduate and graduate degrees can be earned in Specialized Sales, Merchandizing and Marketing Operations at online colleges and universities. If you major in Business Administration, you can earn degrees that are designed with a marketing emphasis. For example, there is the Bachelor of Business Administration with a specialization in Marketing. You can also get a Bachelor of Business Administration with a specialization in Acquisition and Contract Management. A graduate level online Specialized Sales, Merchandizing and Marketing Operations degree is the Master of Science in Management, Marketing Management degree.

Topics covered in the online college programs include market research, organizational communication, strategic planning, customer relationship management, accounting practices and marketing management. Depending on the online program you enroll in, you may also take core courses like quantitative methods, services marketing, international marketing and operations management. Plan to spend four to five years working toward your undergraduate Specialized Sales, Merchandizing and Marketing Operations online degree and an additional two to three years to earn your Masters degree.

Skills You Will Gain in a Specialized Sales, Merchandizing and Marketing Operations Online Program

Complete a Specialized Sales, Merchandizing and Marketing Operations online degree program and you can gain communications, copywriting, sales and client negotiation skills. You can also gain social networking, product and service branding and market research skills. Spotting trends in advertising spend efforts across industries as well as consumer attitudes about marketing concepts and strategies are other skills a Specialized Sales, Merchandizing and Marketing Operations online degree program can equip you with.

These and additional skills prepare you to succeed at jobs as a general and operations sales manager, administrative services manager, market research analyst, public relations manager or as a marketing department manager. Although you’ll generally work in a comfortable office, prepare to work long hours during product launches. According to the United States Department of Labor’s Bureau of Labor Statistics (BLS) most employers prefer that you have a Bachelors or Masters degree in the field before they hire you.

Future Employment Outlook for Specialized Sales, Merchandizing and Marketing Operations Online Programs

Competition for Specialized Sales, Merchandizing and Marketing Operations jobs are expected to be stiff over the coming decade. Jobs in the marketing, advertising and public relations fields are expected to grow by 13 percent from 2008 through 2018. The median annual income advertising and promotions managers earned as of May 2008 was $80,220. Marketing managers took home approximately $108,580 a year, while sales managers earned $97,260 a year. Furthermore, public relations managers took home a median annual salary of $89,430.